We only make claims we can source. Here is the case for owning your own address on the internet, in numbers — whether you run a business or you are the business.
The people already looking for you need somewhere to land.
of consumers research a business online before buying from it.
Clutch, State of Small Business Websites 2025of consumers see a business with a real website as more credible than one with social media alone.
Consumer credibility surveys, 2023–2025of local searches end in a purchase within 24 hours. Nearly half of all Google searches are local.
Google local search researchof referred customers are lost at the "verification step" — the moment someone hears about you, looks you up, and finds nothing.
Google consumer research, via Clutch 2025growth in traffic referred to websites by AI tools like ChatGPT in eight months. 39% of consumers already shop with AI. If AI can't read you, it can't recommend you.
Adobe Analytics, 2025Your name is a business. Most of the industry hasn't claimed theirs.
of 152 of the most represented athletes in the world — across WME/IMG, CAA, Wasserman, Octagon, Excel, Klutch, and Roc Nation — have no owned website at all. Only about a third have a real one.
Outpost audit of agency rosters, July 2026of your followers see an average Instagram post — down from 10–15% in 2020. The audience you built is rented, and the rent keeps going up.
Social platform reach analyses, 2025average NFL career. NBA: 4.8. The contract ends. The name — and everything built on it — is what continues.
Statista career-length datathe NIL market's 2026 size by Opendorse's latest estimate — up 50% in a year. Deals flow to athletes who are findable and vettable.
Opendorse Annual NIL Report 2026global athlete endorsement market in 2025, projected to nearly double by 2034. Brand managers Google you before they call you.
Dataintelo athlete endorsement reportof fans say they're more likely to trust a recommendation from their favorite athlete. That trust deserves a home you own, not an algorithm.
OpenSponsorship athlete marketing dataWe build it first, then show you. A finished site with your name on it, live before anyone asks for a meeting.
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